Clinically proven, featuring EWG Safe Grade ingredients to ensure minimal irritation.

Our founder spent over a decade in the skincare and cosmetics industry, watching brands ignore the evolving needs of women 45 and beyond. Too many formulas dried out the skin, settled into fine lines, or promised miracles without delivering real results. So we created something different — a brand built on respect, results, and radical self-acceptance.

Born in Australia. Backed by science. Inspired by real women.

From our headquarters in Queensland, Australia, we developed a line of products that blends age-smart skincare with lightweight, adaptive makeup. Our hero product, the 4-in-1 Changing Foundation, is a prime example: a breathable, hydrating formula infused with SPF 50+, clinically-informed botanicals, and a tone-matching technology that works with your skin, not against it.

Our ingredients are chosen with purpose. No fillers. No artificial fragrance. No compromises. Every product is cruelty-free, EWG-safe, and designed to nourish the skin over time, not just mask it.

Beauty has no age limit.

More than 41,000 women over 45 have already made the switch to Elle Care, and not just for our formulas. They’ve joined a community that celebrates their skin story, honors their experience, and redefines beauty standards on their own terms.

Because when you stop chasing “younger” and start embracing “you,” something powerful happens: you glow differently.

What We Stand For

Respect for mature skin: Formulas that hydrate, smooth, and enhance, never settle or dry.